Our family frequents Whole Foods often for Cruze Farm products and it is generally a good experience, but I wouldn't say that people necessarily typically go out of there way to be welcoming and kind, but recently we had an incredible experience! We were on our typical milk run and my boys picked out a snack too. We went to self checkout where we were greeted by Cheryl who went out of her way to make it an incredible experience for my boys. She helped them learn how to scan their items and even gave them each a little bag to place there items in. It made our check out experience so smooth, pleasant, and fun for the boys.